Communications
Just Do It: Use active verbs as part of your plain language regime
Caryn Gootkin marks International Plain Language Day (IPLD - 13 October) with some tips on how to put life back...
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Conversation capital shows great return on investment
We all want people to talk about us. We all want people to say how great we are. We all...
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The shack hack
Seasoned and acerbic journalist Lin Sampson gives her opinion on how the new trend of poverty prose is so totally...
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Marketing, social media and consumer contact
Twitter™ and Facebook® are rapidly becoming the new kids on the block as a way for customers to complain, get...
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Wrestling gorillas: how to handle crisis communications
In crisis communications, handling a crisis is like wrestling a gorilla. You don’t quit when you are tired, you quit...
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Oh no…not another journalist award gala banquet
I’m obviously going to be pilloried for suggesting that most awards for journalism are embarrassingly narcissistic, but what’s the point...
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