Chris Brewer Articles 7

Brewer’s Droop had humble beginnings as a straightforward letter, sent to my existing and potential clients when I owned an advertising agency. About 80 in total. They were signed individually, using a fountain pen, and were distributed by a method called “the post” (which some people still remember fondly). On the 3rd June 1997, I sent out my first eMail letter, which was immediately dubbed “Brewer’s Droop” by the guys at JWT and the name stuck and it’s been called that ever since. The content emphasis has shifted slightly over the years and it’s less about the advertising and marketing industries and more about life in general these days. A kind of Grumpy Old Man’s Diary.

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