Research
SA’s top performing Facebook brands – but many pages not managed properly
Late last year South African social media agency HaveYouHeard looked into the country’s best-performing brands on Facebook. Now they have...
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Straight Talk: The research fallacy that refuses to die
My colleague Dom Twose, Millward Brown’s Global Head of Knowledge Management, has just had an interesting and potentially confrontational paper, ‘How...
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Yes we are an ‘innovation nation’ – where new products are concerned
Consumers in South Africa, have a distinctly ‘new world’ view and are far more inclined to try new products, a...
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Be relevant or die trying: Media and affluent South Africans
The lower end of the market is well researched and understood, but how much do we really know about the...
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The four Kasi subcultures that sway shopping habits
Life in a township or Kasi environment is complex and there are multiple dimensions that need to be taken into...
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Zuma’s popularity plummets in SA’s seven metros
President Jacob Zuma’s popularity is plummeting in South Africa’s metros, TNS research has found. This continues 2014's downward trend, with only 33%...
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