Research
Straight Talk: Brand loyalty shortcuts the paths to purchase
Millward Brown Digital in the US have produced a report titled, Demystifying the Consumer Journey, which addresses the fundamental challenge of...
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Don’t lump African consumers in one market, Nielsen warns
Nielsen was another organisation to present results of their research at the on-going 16th annual Pamro conference, taking place in...
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SuperSport dominates social media in Africa
The 16th annual Pamro conference, currently underway in Dar es Salaam in Tanzania, has seen a large number of varied...
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Defining the typical ‘African Affluent’
The 16th annual Pan African Media Research Oranisation's All Africa Media Research Conference is currently underway in Dar es Salaam,...
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Always on: Checking out international OOH research
While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says...
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Pamro 2015: Insight into transformative research methodologies
Pamro conference delegates to gain new insights into emerging and transformative research methodologies for Africa Africa’s media landscape is a...
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