Research

Global research and measurement group Nielsen has released the results of its very first African Prospects Indicator (APi), a measure...

City Press and Rapport are widely read Sunday newspapers that reach a wealthy South African market that is not necessarily...

Women’s month is a good opportunity to examine the views and opinions of the various women in South African society....

Africa holds much promise, but also many pitfalls. To succeed on the continent, brands must learn from the failures and...

At this year’s 16th annual Pamro conference, which broke its attendance record, the organisation unveiled its new Harmonised Questionnaire. Although...

The 16th Pan African Media Research Organisation’s (Pamro) Conference which took place in Dar es Salaam last week, attracted more...