Research
Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand...
Read moreDetails
How Google has changed the face of research
Essentially, the ‘Internet of Things’ tracks human behaviour in as unobtrusive and rewarding a way as possible. It is very...
Read moreDetails
Easy Sundays: Adding zing to readers’ chill time
The readers of Ads24 Sunday titles have a combined spending power of R51.1bn per month, that’s the value of over...
Read moreDetails
Western Cape and Limpopo cursed ground for media
The South African Advertising Research Foundation (SAARF) has released the results of its latest AMPS survey. Michael Bratt attended the...
Read moreDetails
Burn and churn, but no return
Given time pressures among respondents and clients, long and involved surveys are dead or dying. Today’s respondents need concise and...
Read moreDetails
PwC defends its research methodology
PwC has released its annual entertainment and media outlook report, highlighting the expected trends in the different sectors for the...
Read moreDetails
