If you want to play in Africa, you can’t afford to snooze. The growth in smartphones means more people have access to media content than ever before, says Peter Searll. The African media landscape is changing fast. While TV, radio and outdoor remain the primary media, their audiences are faced with a plethora of new […] Read more
Given time pressures among respondents and clients, long and involved surveys are dead or dying. Today’s respondents need concise and slick instruments that eliminate the ‘need to knows’ and cut to the heart of the matter being surveyed, says Peter Searll. The marketing research industry has been struggling to keep pace with technology…in many instances. […] Read more