Peter Searll

Peter Searll Articles 5

Peter Searll is the owner of Dashboard Marketing Intelligence. He believes in the power of information. Innovation in approaches to design, gather and interpret this excites him. Dashboard is full service market research and strategy business that combines significant experience in traditional research methodologies with the latest in technology to provide clients with information that is fast, accurate and accessible.

Ten African media trends in focus

Posted By: Peter Searllon: January 20, 2017In: Research

If you want to play in Africa, you can’t afford to snooze. The growth in smartphones means more people have access to media content than ever before, says Peter Searll. The African media landscape is changing fast. While TV, radio and outdoor remain the primary media, their audiences are faced with a plethora of new […] Read more

Ask no questions, hear no lies [part 2]

Posted By: Peter Searllon: March 01, 2016In: Research

Part two: Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most accurate measures. Dashboard, a technology driven marketing intelligence business, has built a mobile app that some members of its opted in research community installed on their phones for a three month trial. Here the researchers discuss what […] Read more

Ask no questions, hear no lies [part one]

Posted By: Peter Searllon: February 29, 2016In: Research

Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most accurate measures. Dashboard, a technology driven marketing intelligence business, has built a mobile app that some members of its opted in research community installed on their phones for a three month trial. Here the researchers discuss what they […] Read more

Burn and churn, but no return

Posted By: Peter Searllon: September 30, 2015In: Research

Given time pressures among respondents and clients, long and involved surveys are dead or dying. Today’s respondents need concise and slick instruments that eliminate the ‘need to knows’ and cut to the heart of the matter being surveyed, says Peter Searll. The marketing research industry has been struggling to keep pace with technology…in many instances. […] Read more

Riding the data wave – and staying afloat in a sea of info

Posted By: Peter Searllon: May 06, 2014In: Digital Media

It is a given that the evolution of the grand enabler – telecommunications – from the first round-the-world telephone conversation in 1935 to an era less than 100 years later in which we receive e-mail, internet, TV and radio on myriad different devices, has applied major pressure on marketers. Importantly, it shattered the communication model […] Read more