Pamro conference delegates to gain new insights into emerging and transformative research methodologies for Africa
Africa’s media landscape is a rapidly changing one. New technologies have enabled Africans to access multiple platforms, with the result that media research methodologies have had to evolve at an even faster rate. Perhaps the biggest influencer is how cell phones and smart phones have changed the media landscape as a primary source of information, commercial transactions and entertainment.
The emergence of mobile phones as a media platform is just one of the interesting topics to be discussed at the 16th Pamro and All Africa Media Research Conference in Dar es Salaam, Tanzania, being held from 23 – 26 August, 2015.
Touching on this topic will be a number of speakers including Joe Otin, Vice-President of Pamro, who is CEO of The Collective, an interactive ad agency in Kenya. He will talk about how the entry of mobile phones and the internet into the market has resulted in a step change in activity with new ways of engaging consumers.
Magnus Anshelm from Sweden, will also talk about the first global launch of an online video currency that could be used in African countries and which is experiencing rapid traction in TV-viewing via smartphones. Also relating to mobile phones, James Eberhard and Max Richman of GeoPoll in the US will discuss ‘Achieving Scale in African Audience Research Through the Mobile Phone’.
The Pamro Conference which is being held at the Best Western Coral Beach Hotel is expected to set new standards for media research. It is also an opportunity to network with some of the world’s best media minds.
Among the many African and international speakers, media research professionals can also look forward to listening to the following speakers:
- Monique Leech, Director, Digital Solutions, Milward Brown, South Africa who will talk on ‘Marketing in a Multi-Screen World’;
- Neil Higgs, Chief Innovation Partner of TNS, South Africa who will introduce A New Pan-African Measure of Socio-Economic Status;
- Jennie Beck of Kantar Media who will talk on ‘Hybrid Audience Measurement’;
- Oresti Patricios, CEO of the Ornico group in South Africa who will talk about ‘Social Media – The Africa Brand Index’.
It is not too late to book to attend the conference. Kenya Airways are offering discounted tickets to Dar es Salaam if booked via the Pamro website.
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