The media industry came out in their droves to celebrate a decade of the MOST Awards. All the winners right here... Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
After two years in the making and admittedly a few false starts, the journey towards an industry-wide, innovative, multimedia Establishment Survey has truly begun. As my colleague Gordon Pat... Read more
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, wraps), retail/store media, moving transit (buses, taxis), stadium media... Read more
Pamro conference delegates to gain new insights into emerging and transformative research methodologies for Africa Africa’s media landscape is a rapidly changing one. New technologies have e... Read more
The Pan African Media Research Organisation (PAMRO) has lined up a bank of international speakers representative of the best minds in media research methodologies who will discuss the latest... Read more