Nkateko Mongwe

Nkateko Mongwe Articles 5

Nkateko Mongwe is currently the Digital Data Analyst at MEC Global; He has a strong passion for digital media and media as a whole. He has worked for Primedia Broadcasting, Mediamark, The Citizen, Habari Media & ComutaNet. His skill set is predominately around Data, Consumer Insights, Media Planning & Strategy, Market Intelligence & Digital Strategy. In-Essence he makes sense of numbers and interprets the media insights.

Three reasons why programmatic media buying is effective for marketers

Posted By: Nkateko Mongweon: August 06, 2018In: Media agency

As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used more effectively within a digital media strategy. Read more

The death of demographic targeting [part 2]

Posted By: Nkateko Mongweon: July 31, 2018In: Agencies

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more

Podcast media strategy: Whose responsibility is it anyway?

Posted By: Nkateko Mongweon: July 03, 2018In: Media agency

In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content providers. Read more

The death of demographic targeting [part one]

Posted By: Nkateko Mongweon: May 25, 2018In: Media agency

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more

Viewability: Digital media’s elephant in corporate boardrooms

Posted By: Nkateko Mongweon: March 06, 2018In: Media agency

The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should be accountable for ad viewability. Read more