Marketing, advertising and media has evolved significantly over the past few years and has become very interesting in the 21st century or as some call it “the era of the fourth industrial revolution”. In this article I look at the three most effective methods to note when marketing to a brand’s future consumers. Generation Z are […] Read more
As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used more effectively within a digital media strategy. Read more
![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content providers. Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should be accountable for ad viewability. Read more