The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment of medium and channel, the numbers will not automatically create an impact. Read more
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media channels. Read more
Marketing, advertising and media has evolved significantly over the past few years and has become very interesting in the 21st century or as some call it “the era of the fourth industrial revolution”. In this article I look at the three most effective methods to note when marketing to a brand’s future consumers. Generation Z are […] Read more
As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used more effectively within a digital media strategy. Read more
![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content providers. Read more
