The Pan African Media Research Organisation (PAMRO) has lined up a bank of international speakers representative of the best minds in media research methodologies who will discuss the latest global trends in research and measurement methodologies and how they are applicable to the African market.
Chairman of PAMRO, Josiah Kamanzi says that the organisation is proud to be hosting speakers from South Africa, Kenya, Tanzania, Nigeria, Zimbabwe, the UK, France, Sweden, Spain, the UAE and the US.
Among these and possibly leading the South African delegation of speakers is Neil Higgs, the chief innovation partner at TNS SA, who specialises in new ways of understanding and measuring different aspects of people’s lives. He will discuss the development of three levels of a new lifestyle measurement method which has resulted from a 20-country 32 400 respondent dataset from Afro-barometer.
Higgs presentation will outline the development and validation of the measures and provide data on the 20 countries that were included in the survey. The scoring system and questions will be made available for use by PAMRO members.
Also speaking on the advantages of electronic audience measurement systems is Laurence Chausson and Pushkar Kulkarni of Kantor Media in the UK while Rehema Muniu of Ipsos MediaCT in Kenya will discuss the opportunities to Africa’s ongoing migration from analogue to digital TV and the challenges it presents to stakeholders.
Another added benefit to attending the conference is the chance to participate in a training session with leading media research educator, Graham Mytton of Audience Research Training and Consultancy in the UK. He will review the basic techniques of social research, both qualitative and quantitative which often gets lost in the evolution of sophisticated online research methods that still require traditional validation.
“Delegates will be able to get a unique opportunity to gain new insights into the latest developments in media research and almost more importantly to network and rub shoulders with the leaders in their field. The good news is we have been able to put together real great deals for delegates to attend this August meeting of minds,” said Kimanzi.
Bookings are coming in thick and fast for Africa’s premier conference on media research that is to take place in Dar es Salaam from 23 – 25 August at the Best Western Coral Beach Hotel.
PAMRO members will pay R4 125 (US$380) for the conference which includes three days of lunches and dinners and airport transfers while non-members will pay R5325.00 (US$500) for the same package.
Options for people who wish to attend for a day are available. Air fares and accommodation, breakfast and drinks are excluded but delegates will qualify for a discounted air fare on Kenya Airlines should they book using a booking code supplied by PAMRO. A booking form for accommodation at the Best Western Coral Beach Hotel is also available on the PAMRO website.
The full list of speakers at the PAMRO conference is:
Amelia Richards, client service director: Media, Ask Afrika (Pty) Ltd, South Africa
Candice Ulrich, Nielsen Watch Lead, Media Africa, South Africa
Charles Makau, country head, Ipsos SSA, Tanzania
Christopher O’Hearn, General Director, Emirates Media Measurement Company, United Arab Emirates
Claire Hayworth, consultant, Eighty20, South Africa
Daniel Cuende, co-Founder and innovation manager, Cuende Infometrics S.A., Spain
Graham Mytton, audience research training and consultancy, United Kingdom
James Eberhard, CEO and founder, GeoPoll and Mobile Accord, United States of America
Janet Proudfoot, GM – Group Research & Audience Strategy, South Africa
Jennie Beck, global director, Kantar Media, United Kingdom
Joe Otin, vice president, PAMRO, Kenya
Josiah Kimanzi, president, PAMRO, Nigeria
Keld Nielsen, global director of Audience Measurement – Kantar Media Audiences, United Kingdom
Laurence Chausson, international business development director, Kantar Media, United Kingdom
Lyn Jones, group marketing manager, Continental Outdoor Media, South Africa
Magnus Anshelm, CEO, Mediamätning I Skandinavien MMS AB, Sweden
Max Richman, data scientist, GeoPoll, United States of America
Milton Tshabalala, commercial director, Nielsen Media, South Africa
Molemo Moahloli, regional director: Audience Measurement & Insights, Sub-Saharan Africa (Susa), MD GfK South Africa
Monique Leech, director digital solutions, Millward Brown, South Africa
Nanzala Mwaura, director, client relations, Ipsos SSA, South Africa
Neil Higgs, chief innovation partner, TNS, South Africa
Oresti Patricios, CEO, Ornicogroup, South Africa
Pushkar Kulkarni, international Business Development Director, Kantar Media, United Kingdom
Rehema Muniu, Director, Ipsos MediaCT, Kenya
Rob Anderson, Senior Analyst, Softcopy, South Africa
Roger Steadman, chairman Ipsos SSA, Kenya
Valérie Morrisson, managing director, CESP, France
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