Research
Shooting from the hip: The world’s most chosen consumer brands
Kantar World Panel released their Global Ranking of the Most Chosen Consumer Brands. Kantar based their research on a “world...
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SA consumers ripe for grocery shopping online
South Africa’s connected consumers are ripe for the picking when it comes to engaging with retailers online. The Nielsen Future...
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AMPs vs ABCs and now RPCs: Round two of the BIG debate
Around Easter The Media Online ran an article entitled 'AMPS vs. ABCs, circulation vs. readership: The BIG debate'. The conversation...
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Parents of urban black girls: Take note and take action
A study on the views and attitudes on body image of 10 to 18-year-old black girls living in Cape Town...
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The millennial makeover: Speaking to a new generation
If you’re a brand owner or retailer hoping to tap into the current go-to market – young, influential and aspirational...
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Audience research: No quick-fix solutions as SAARF presents findings
On 21 April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club....
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