Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, while marketing professionals deal with brand values i... Read more
With the new year in full swing, businesses are in the process of developing and refining their strategies for a fruitful 2019. Media analysis company Focal Points has identified three of th... Read more
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
Sifiso Falala, founder of Plus 94 research, was recently elected president of the Pan African Media Research Organisation. We put him in The Hotseat. Read more
New research from Student Village has revealed more information about Centennials, the new generation gaining increased attention after Millennials. Read more
