The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners and strategists. Read more
As a continent we are at the forefront of digitised consumers, mobile penetration is extremely high, and mobile connectivity has leapfrogged that of personal computers in Africa. Read more
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to future proof research methodologies and this hybrid exam... Read more
There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more
