The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
Reputational damage arising from misleading information and fake news as well as brand fails, such as the current Tiger Brands listeriosis crisis, undermines brand value in the minds of cons... Read more
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how they access their media. Read more
A new survey shows voter support for the ANC was tied to their views of Jacob Zuma. Now the public image of the ANC remains at historically low levels. Brand ANC has taken a blow. Read more
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
