Research
Study shows gin is more popular than beer (for the middle-class at least)
To say that alcohol is an integral part of South African life might be a bit of an understatement. With...
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BrandMapp’s latest data reveals ‘SA youth are least resilient’
If you look at this sample showing five of the 10 resilience statements that we tested across age groups, it...
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BrandMapp reveals authentic resilience of SA middle class
Everything and everybody seems to be striving ‘to be more resilient’. Well into the second year of a global pandemic, it’s...
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Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to...
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Research shows trust key to accessing contemporary youth market
The Gen Next 2021 research has revealed one consistent reality: the youth of South Africa are living in a context...
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Collaboration the next frontier for media audience measurement
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost,...
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