A new survey shows voter support for the ANC was tied to their views of Jacob Zuma. Now the public image of the ANC remains at historically low levels. Brand ANC has taken a blow. Read more
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
The media could certainly help change in SA to take place in a positive direction, being trusted by a significant 84% of society who also heartily endorse the importance of a free press. Read more
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and still is. So it was time to update it in light of the new SEM measurements. Read more
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out. Read more
Branded content was first created in 1930 when P&G devised 'soap operas' to reach housewives. Now it is an increasingly popular form of content marketing that doesn’t push promotional and ov... Read more
