Old Mutual commissioned its Millennial survey to better understand the financial behaviour of employed millennials ... As is the case globally, the first message to come from the research wa... Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
Cambridge Analytica's approach to data-crunching represents a step change in how analytics and psychographic profiles can be used as a tool to generate insights – and to exert influence. Read more
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation underscored that this is what the BRC delivers. Read more
