Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
Cambridge Analytica's approach to data-crunching represents a step change in how analytics and psychographic profiles can be used as a tool to generate insights – and to exert influence. Read more
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation underscored that this is what the BRC delivers. Read more
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ROI across all brands and categories. Read more
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
