The editors of three of Media24’s top news brands explain how to tell brand and corporate stories effectively. Read more
2018 is coming to an end, and there was no shortage of media news during the year. Here are the most popular stories from The Media Online over the period. Read more
What was missing in the marketing executives’ defence of their brand was a formal expression of what the brand is trying to achieve. Read more
As a result of Barclays Africa down selling its stake in it, South African banking group Absa has rebranded. Here’s a behind the scenes look at the process. Read more
It was a very thorough pitch, but one of the most positive elements was that they listened to what we had to say. They weren’t out to take a media agency down. Read more
Despite a recent Thinkbox report saying radio and television advertising revenue in the UK is not doing too badly, the picture looks gloomier in South Africa. Read more
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