Tag: activations

Despite the whisperings that radio is a dying medium, radio still consistently reaches 88% of South Africans on a weekly ...

With a booming events culture comes a more discerning audience and more competition. Planners need to keep their finger on ...

Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers.

Oomph Africa!’s newest account win sees it handling full-integrated strategy for Diageo’s Spirits portfolio in Partner & Emerging Markets.

With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that ...

No news may be good news but when the country’s most widely read daily, Johannesburg’s The Star, hit the stands ...