Tag: activations

With a booming events culture comes a more discerning audience and more competition. Planners need to keep their finger on ...

Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers.

Oomph Africa!’s newest account win sees it handling full-integrated strategy for Diageo’s Spirits portfolio in Partner & Emerging Markets.

With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that ...

No news may be good news but when the country’s most widely read daily, Johannesburg’s The Star, hit the stands ...

Mastercard officially kicked off its road to the 2019 World Cup by announcing Bryan Habana as its newest brand ambassador, ...