activations | The Media Online

Activations, reignited: Taking back the market

Posted By: Andrea Smiton: September 25, 2020In: Out of Home

An upside to uncertain times is that fortune favours the bold and after months of planning for the reopening of the activations industry – the day has finally arrived. Read more

African airport advertising soars to new heights

Posted By: Michael Bratton: March 06, 2020In: Out of Home

The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more

Streaming is not killing the radio star

Posted By: TMO Adson: January 31, 2020In: Partner Content, Radio

[CYBERTORIAL] Despite the whisperings that radio is a dying medium, radio still consistently reaches 88% of South Africans on a weekly basis. Read more

Events experiences: Tips from the inside

Posted By: Samantha Gabrielon: November 06, 2019In: Events

With a booming events culture comes a more discerning audience and more competition. Planners need to keep their finger on the pulse to stand out and thrive. Read more

Why Shoppa Shows induce trial and drive sales

Posted By: TMO Adson: November 06, 2019In: Provantage Press Office

[PRESS OFFICE] Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers. Read more