Creative marketing agency IMA is one of two agencies awarded the PepsiCo account in South Africa for activations, including customer experience, events and sampling. Read more
Formerly known as Global OOH, PMG International has mapped out a considered strategy to ensure that it stands out in often cluttered African markets, writes Mike de Charmoy, MD of PMG Intern... Read more
Primedia Outdoor's PrimeCourts division recently acquired the brand activation rights to the South African Corporation portfolio as well as Killarney Mall in Johannesburg. Read more
[PRESS OFFICE] Mastercard will launch a new Priceless digital experience with a video featuring recording artist Jeremy Loops performing his hit song 'Down South' on the Table Mountain Aeria... Read more
An upside to uncertain times is that fortune favours the bold and after months of planning for the reopening of the activations industry – the day has finally arrived. Read more
The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more
