activations | The Media Online

African airport advertising soars to new heights

Posted By: Michael Bratton: March 06, 2020In: Out of Home

The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more

Streaming is not killing the radio star

Posted By: TMO Adson: January 31, 2020In: Partner Content, Radio

[CYBERTORIAL] Despite the whisperings that radio is a dying medium, radio still consistently reaches 88% of South Africans on a weekly basis. Read more

Events experiences: Tips from the inside

Posted By: Samantha Gabrielon: November 06, 2019In: Events

With a booming events culture comes a more discerning audience and more competition. Planners need to keep their finger on the pulse to stand out and thrive. Read more

Why Shoppa Shows induce trial and drive sales

Posted By: TMO Adson: November 06, 2019In: Provantage Press Office

[PRESS OFFICE] Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers. Read more

Oomph Africa! delivers campaigns that are louder than words

Posted By: TMO Adson: October 08, 2019In: Events, Out of Home, Partner Content

Oomph Africa!’s newest account win sees it handling full-integrated strategy for Diageo’s Spirits portfolio in Partner & Emerging Markets. Read more

Augmenting creativity: How brands can use AI to fuel creative experiences

Posted By: Glenn van Eckon: August 29, 2019In: Digital

With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that would wow audiences. Read more