With a booming events culture comes a more discerning audience and more competition. Planners need to keep their finger on the pulse to stand out and thrive. Read more
[PRESS OFFICE] Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers. Read more
Oomph Africa!’s newest account win sees it handling full-integrated strategy for Diageo’s Spirits portfolio in Partner & Emerging Markets. Read more
With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that would wow audiences. Read more
[PRESS OFFICE] No news may be good news but when the country’s most widely read daily, Johannesburg’s The Star, hit the stands with a blank cover, the town talk went wild and rumours ran amo... Read more
Mastercard officially kicked off its road to the 2019 World Cup by announcing Bryan Habana as its newest brand ambassador, joining Dan Carter. Read more
