Tag: activations

Activations need to have goals and objectives for measurable results, especially when evaluating ROI. When it comes to activations, the ...

Kirsten Mercer outlines a consumer group that is knowledgeable, discerning and open to new products – mothers. Mothers have, over ...

Activations are an interactive way of marketing. Melina Meletakos discovers how technology has changed them. The latest form of activation is ...

tmo.live  While brand activations have been in existence for over 30 years, commencing with a product promoter who stood in ...

21 ICONS South Africa in conjunction with its sponsors, Mercedes-Benz South Africa, have launched a series of activations and exhibitions ...

Woolworths customers were surprised and then moved when packers in a Johannesburg store last December suddenly burst into melodious song ...