Tag: activations

Woolworths customers were surprised and then moved when packers in a Johannesburg store last December suddenly burst into melodious song ...

We all know that for brands to be noticed, they need to rise above the clutter. Their messaging needs to ...

For effective tavern activations, know your environment. This seems like an obvious statement, but certainly one to be reiterated if brands ...

Its 2013 and more and more advertisers of brands are shifting towards digital advertising as social media routes create awareness ...

CYBERTORIAL: The Brand Connection ‘happened’ almost by chance. Community radio champion, The Media Connection, were going about their business as usual ...

Marketing your brand on the absurd, unusual or the extraordinary could create the most memorable campaign – or it could ...