Why in-store activations are a vital point of engagement
Next time you’re in a retail environment, look around you: when it comes to products, be it tech, FMCG or ...
Read moreDetails
Tag: activations
Tracking success: ROI vital in activation campaigns
Activations need to have goals and objectives for measurable results, especially when evaluating ROI. When it comes to activations, the ...
Read moreDetails
Activating the Mom factor
Kirsten Mercer outlines a consumer group that is knowledgeable, discerning and open to new products – mothers. Mothers have, over ...
Read moreDetails
The changing face of activations
Activations are an interactive way of marketing. Melina Meletakos discovers how technology has changed them. The latest form of activation is ...
Read moreDetails
The Brand Connection: Activating brands across South Africa
tmo.live While brand activations have been in existence for over 30 years, commencing with a product promoter who stood in ...
Read moreDetails
Briefly… 21 Icons activations to touch consumers
21 ICONS South Africa in conjunction with its sponsors, Mercedes-Benz South Africa, have launched a series of activations and exhibitions ...
Read moreDetails
