New programmatic DOOH standards established by ad tech leaders
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help ...
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Tag: ad inventory
Technology, abundance and the interconnectedness of things
I saw this on my feed the other day and it really made me think, 'Wow - the world is ...
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Insight: Expect a steep growth curve in programmatic buying
Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With ...
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