Case study: The story behind ‘You can always count on Shell’
Shell South Africa and VML launched “You Can Always Count on Shell” as a long-term brand platform designed to deepen ...
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Tag: advertising campaigns
Media moves: MultiChoice Group and FAME Week Africa launch drama commissioning opportunity, Retroviral appoints Koketso Masisi as ECD, Primedia+ launches Apple CarPlay and Android Auto
The Media Online’s weekly round-up of media business moves, all in one place. The BIG move: MultiChoice Group, a CANAL+ company, ...
Read moreDetailsMedia moves: Madeley and Jones launch High Performance Matters, Kaya 959 partners with Nedbank IMC, Ginologist appoints Penquin
The Media Online’s weekly round-up of media business moves, all in one place. This week's BIG move: High Performance Matters ...
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How to use various mobile ad formats to amplify your marketing
24.com’s mobile advertising study delivered some fascinating insights into how various ad formats affect different phases of the marketing funnel.
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The new creatives are data geeks too
Cannes is about creative, but this year the creative conversation was laced with something more than rosé – it was laced ...
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The battle for your heart
Advertising has a concept called ABC, which stands for Animals, Babies and Children. This was – and some will argue, ...
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