FTC and 22 US states sue Amazon over alleged secret advertising price inflation
The FTC and 22 US states have sued Amazon, alleging it secretly inflated advertising auction prices for more than seven ...
Read moreDetails
Tag: advertising transparency
Who watches the watchers?
Nielsen will acquire DoubleVerify for $2.15 billion, combining audience measurement and media verification in a business serving more than $300 ...
Read moreDetails
Old locks, new thieves. It’s time to retire the verification rubber stamp
Why are Google and The Trade Desk leaving TAG? What are the limits of TAG certification? How is AI exposing ...
Read moreDetails
You probably wouldn’t notice if an AI chatbot slipped ads into its responses
AI chatbots can secretly influence purchases through personalised, undisclosed advertising Chatbots create detailed user profiles from everyday conversations, raising privacy ...
Read moreDetails
Ghost clicks, real advertising losses
Ghost click farms drain ad budgets through sophisticated fake clicks and fraudulent engagement signals. Modern ad fraud schemes such as ...
Read moreDetails
