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Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for.
Read moreThe online-merge-offline (OMO) model calls on retailers to be bold in reimagining how they operate across all retail channels.
Read moreSignificant challenges remain for adapting live production, but there are other aspects to media personalisation which are closer.
Read moreAs digital marketers, we – and our strategies – need to be as dynamic as the world around us.
Read moreGrowing inclination to digital transformation technologies could also mean a rise in cybersecurity concerns.
Read more'Marketing and communications professionals need to pay attention to the metaverse because it’s the next frontier for online interaction.'
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