Real stories, real influence, real Africa
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...
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Tag: Albert Mokoena
Turning stories into sales with customer generated content
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have ...
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Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers ...
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