Media leaders agree industry needs new skills
Media organisations and leaders from 53 countries have told Kantar there's no room for complacency and a clear desire to ...
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Tag: artificial intelligence
How AI ‘answer’ engine Perplexity plans to collaborate with publishers
A number of significant deals between AI companies and publishers in the US and Europe were announced this summer, including ...
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AI and the new workplace: A Gen Z perspective
The world of marketing is a very different place from the one we inhabited just five short years ago. The ...
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Synthetic data: The AI revolution you didn’t see coming
Imagine yourself in the midst of an intense strategy meeting. The dialogue gets heated as each person vouches for the ...
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From RAG to riches
The hype and talk about LLMs and Generative AI have created much anticipation in the business world around the benefits ...
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Measurement matters
Drafting this piece gave me an acute attack of blank page fever. I am passionate about measurement and I really, ...
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