The most expensive lie in marketing
Michael Farmer argues modern programmatic and social advertising often fail to drive real business growth Brand growth has sharply declined ...
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Tag: Association of National Advertisers
XMM and H20: The clearwater solution for cross media management
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & ...
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Kickbacks and rebates ‘pervasive’ in US agencies
The long awaited report into the use of kickbacks and rebates in the US ad industry, commissioned by the Association ...
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