Tag: attribution

Primedia Broadcasting has partnered with global AI company, Veritone Inc, to demonstrate the impact of radio advertising on online activity ...

By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.

Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...

For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key ...