By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more
For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key metric of brand advertising, has for many been seen as mutually excl... Read more
