Tag: attribution

Jay Thompson and Neil Pursey, founders of Measurebyte, on how the rules of marketing are changing for business.

Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively ...

Primedia Broadcasting has partnered with global AI company, Veritone Inc, to demonstrate the impact of radio advertising on online activity ...

By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.

Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...

For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key ...