Tag: audience measurement

The best way to picture the Future Proofing Survey’s (FPS) recommendation for audience measurement in South Africa (SA) is to ...

What does the South African Audience Research Foundation (Saarf) mean to the media planner? It is the body that represents media ...

The recent audit by the South African Audience Research Foundation into the methodology used by the Television Audience Measurement Survey ...

Linda Gibson insists that print media gets a raw deal when it comes to audience measurements and this urgently needs ...