Slam dunk! The big business of sports
Sport in SA is an extremely lucrative landscape whether you’re a player, a sponsor, or a fan. Despite the global ...
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Tag: audience measurement
Trends and insights on audience behaviour from the World Audiences Summit (with video)
Media intelligence company Kantar Media recently held their global World Audiences Summit in Cape Town. Executives from advertising agencies, broadcasters ...
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New audience measurement model for SA OOH (With Photos)
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought ...
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Outdoor Measurement Council updates stakeholders on audience research
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
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Trends in Newsrooms: Analytics, audience development and the newsroom
The increasing use and sophistication of analytical programmes to help editors understand where the audience is, what it wants to ...
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‘Rams is rubbish, but it’s the only rubbish we have’
One of the most talked about issues in the radio industry in South Africa over the past year has been ...
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