Outdoor Measurement Council updates stakeholders on audience research
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
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Tag: audience measurement
Trends in Newsrooms: Analytics, audience development and the newsroom
The increasing use and sophistication of analytical programmes to help editors understand where the audience is, what it wants to ...
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‘Rams is rubbish, but it’s the only rubbish we have’
One of the most talked about issues in the radio industry in South Africa over the past year has been ...
Read moreA model to drive media audience measurement into the future
The best way to picture the Future Proofing Survey’s (FPS) recommendation for audience measurement in South Africa (SA) is to ...
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The future of audience measurement
What does the South African Audience Research Foundation (Saarf) mean to the media planner? It is the body that represents media ...
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Television audiences: The weighting game
The recent audit by the South African Audience Research Foundation into the methodology used by the Television Audience Measurement Survey ...
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