Tag: audience measurement

Media intelligence company Kantar Media recently held their global World Audiences Summit in Cape Town. Executives from advertising agencies, broadcasters ...

Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought ...

  South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...

The increasing use and sophistication of analytical programmes to help editors understand where the audience is, what it wants to ...

One of the most talked about issues in the radio industry in South Africa over the past year has been ...

The best way to picture the Future Proofing Survey’s (FPS) recommendation for audience measurement in South Africa (SA) is to ...