Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't measure the impact of your efforts, you will have no insight whether what you are doing is effective or not. Read more
Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Disinformation has been used as a tactic in both politics and marketing for as long as we have had unscrupulous politicians and overly opportunistic marketers. But the rise and pervasiveness of social media has made disinformation – in the form of […] Read more
Why is Braai Day increasingly edging out Heritage Day in South African media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire. Braai Day has […] Read more
Netflix, YouTube, where TV is heading and the African digital consumer are in the line-up and will be explored from 21 to 24 August 2016 at the 17th annual PAMRO conference, which once again offers delegates access to the cutting-edge of audience measurement in Africa, through presentations by global leaders in the media measurement field. […] Read more
In a globally connected world, media research provides critical insight into local consumers, and how best to reach them. It can guide a company in successfully reaching target audiences, and reveal strengths and weaknesses in various media platforms. Social media research can go a step further, it can measure consumer sentiment and identify how a […] Read more
This year’s edition of PAMRO offers delegates the chance to catch respected international speakers tackling a variety of themes around audience measurement in Africa. Themed ‘Africa Media Research in a Globally Connected World’, the conference takes place from 21 -24 August at Elephant Hills Resort in Zimbabwe, where delegates will be able to experience the beauty […] Read more
