Pay-TV cap won’t save the SABC, measurement and innovation will
The SABC should look beyond revenue regulation for its security. Covid-19 is a global socio-economic issue, they should leave the...
Metrics and measurement maketh brand equity
Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't...
Fighting fake flames
Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Disinformation has been used as a...
For sale: Braai Day smokes Heritage Day in SA media
Why is Braai Day increasingly edging out Heritage Day in South African media, and what’s behind the blazing commercial...
The African digital consumer and where TV is heading at PAMRO
Netflix, YouTube, where TV is heading and the African digital consumer are in the line-up and will be explored from...
Why media research across Africa needs to be harmonised
In a globally connected world, media research provides critical insight into local consumers, and how best to reach them. It...
