GfK Media Measurement scores BRC SA’s RAMS contract
The Broadcast Research Council of South Africa (BRC) has awarded the new RAMS contract to GfK Media Measurement. The news ...
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Tag: audience measurement
Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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Podcasting in SA: Ready to grow up
Innovative, creative, world-class. Despite inherent challenges, local podcasters have built credible profiles and products – and are ready to take ...
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The power of televised history
According to Tom Cotterill for Mail Online, the Queen's funeral was expected to be the most-watched TV event in history ...
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Collaboration the next frontier for media audience measurement
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...
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