More accountable, more accessible, more valuable
Global OOH revenues reached $54 billion, up 15%, with DOOH now making up 47% of the market. Measurement is driving ...
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Tag: audience measurement
GfK Media Measurement scores BRC SA’s RAMS contract
The Broadcast Research Council of South Africa (BRC) has awarded the new RAMS contract to GfK Media Measurement. The news ...
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Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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Podcasting in SA: Ready to grow up
Innovative, creative, world-class. Despite inherent challenges, local podcasters have built credible profiles and products – and are ready to take ...
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The power of televised history
According to Tom Cotterill for Mail Online, the Queen's funeral was expected to be the most-watched TV event in history ...
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