BRC’s new RAMS survey moves closer to new radio currency launch
BRC’s new RAMS survey has reached 29 380 respondents, surpassing its interim target and completing over 75% of the annual ...
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Tag: audience measurement
Designed for the commute
12.9 million commuters use South Africa’s taxi, bus and rail networks daily, spending more than an hour in these environments. ...
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More accountable, more accessible, more valuable
Global OOH revenues reached $54 billion, up 15%, with DOOH now making up 47% of the market. Measurement is driving ...
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GfK Media Measurement scores BRC SA’s RAMS contract
The Broadcast Research Council of South Africa (BRC) has awarded the new RAMS contract to GfK Media Measurement. The news ...
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Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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