An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s Publisher Audience Measurement Survey (PAMS) as the ba... Read more
Speaking exclusively to The Media Online, executive: communications and media Maroba Maduma and head of media Jarrod Rohland, unpack the media side of the business. Read more
The National Association of Broadcasters has just completed a national roadshow sharing the first South African version of The Infinite Dial Study by Edison Research and Triton Digital. Read more
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this year’s #PAMRO2019 conference. Read more
Homes have meters tracking viewing on TV sets, PCs and tablets, while software embedded in broadcast video-on-demand services collects data for viewing on tablets, PCs and smartphones. Read more
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
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