Speaking exclusively to The Media Online, executive: communications and media Maroba Maduma and head of media Jarrod Rohland, unpack the media side of the business. Read more
The National Association of Broadcasters has just completed a national roadshow sharing the first South African version of The Infinite Dial Study by Edison Research and Triton Digital. Read more
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this year’s #PAMRO2019 conference. Read more
Homes have meters tracking viewing on TV sets, PCs and tablets, while software embedded in broadcast video-on-demand services collects data for viewing on tablets, PCs and smartphones. Read more
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
How online radio listenership is measured is a controversial subject. Five years ago, it was a scandal. What's happened since then? Read more
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