LMX and Primedia Outdoor to measure audiences across seven African Markets
Primedia Outdoor and out of home ad-tech operator, LMX, are researching audience measurement across the former's inventories in seven African ...
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Tag: audience measurement
IAB SA invites industry members to tender for role as online measurement partner
The IAB SA Executive Board and the IAB SA Future of Measurement Committee is searching for an official online audience ...
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XMM and H20: The clearwater solution for cross media management
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & ...
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Collaboration between the PRC and the BRC boost TAMS TV household universe
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s ...
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SA Taxi driving its media business division
Speaking exclusively to The Media Online, executive: communications and media Maroba Maduma and head of media Jarrod Rohland, unpack the ...
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The Infinite Dial: A new benchmark for South African audio and digital research
The National Association of Broadcasters has just completed a national roadshow sharing the first South African version of The Infinite ...
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