I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
How online radio listenership is measured is a controversial subject. Five years ago, it was a scandal. What's happened since then? Read more
How much did the great radio reshuffle of 206/2017 impact on listeners? The data tells that story... Read more
An analysis of the latest Broadcast Research Council's RAM, showing the winners and losers in radio. Who's up and who's down. Read more
Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data? Read more
The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of TV and video. This is what they had to say. Read more
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