The Infinite Dial: A new benchmark for South African audio and digital research
The National Association of Broadcasters has just completed a national roadshow sharing the first South African version of The Infinite ...
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Tag: audience measurement
It’s a wrap: Everything media research discussed at this year’s #PAMRO2019 conference
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this ...
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Data fusion drives four-screen TV viewing figures in UK
Homes have meters tracking viewing on TV sets, PCs and tablets, while software embedded in broadcast video-on-demand services collects data ...
Read moreDetails![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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The questionable measurement of online radio audiences
How online radio listenership is measured is a controversial subject. Five years ago, it was a scandal. What's happened since ...
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Did stations lose listeners after the big drive time reshuffle?
How much did the great radio reshuffle of 206/2017 impact on listeners? The data tells that story...
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