Review, examine, refine: The BRC’s rational and reassuring mantra
The latest Broadcast Research Council's RAM numbers were released this week. Britta Reid reports on what a year's worth of ...
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Tag: audience measurement
Is Beats 1 really ‘the biggest radio station in the world’?
Radio futurologist James Cridland challenges Apple Music’s head of content Larry Jackson’s claim that Beats 1 is the biggest radio station ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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What’s up with online radio? The pioneers give their views
Traditional radio is not only having to battle against other mediums such as television, print and out of home for ...
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ES: Taking the Brave New World for granted?
Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...
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The profile of SA’s high net worth individuals
South Africa’s wealthiest segment are men aged between 40 and 64-years-old. In a new report by audience measurement company, Effective ...
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