The downs and ups of radio
An analysis of the latest Broadcast Research Council's RAM, showing the winners and losers in radio. Who's up and who's ...
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Tag: audience measurement
The validity of online audience measurement
Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data?
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Looking to the future of TV (Total Video) measurement
The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of ...
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Review, examine, refine: The BRC’s rational and reassuring mantra
The latest Broadcast Research Council's RAM numbers were released this week. Britta Reid reports on what a year's worth of ...
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Is Beats 1 really ‘the biggest radio station in the world’?
Radio futurologist James Cridland challenges Apple Music’s head of content Larry Jackson’s claim that Beats 1 is the biggest radio station ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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