Netflix, YouTube, where TV is heading and the African digital consumer are in the line-up and will be explored from 21 to 24 August 2016 at the 17th annual PAMRO conference, which once again... Read more
Sport in SA is an extremely lucrative landscape whether you’re a player, a sponsor, or a fan. Despite the global economic downturn, sponsors and media owners are spending more on sponsorship... Read more
Media intelligence company Kantar Media recently held their global World Audiences Summit in Cape Town. Executives from advertising agencies, broadcasters and television channels around the... Read more
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South Af... Read more
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by integrating big data and new technolo... Read more
The increasing use and sophistication of analytical programmes to help editors understand where the audience is, what it wants to consume and when and what it responds to, is complemented by... Read more
