The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial”. Research consultant to the PRC, Peter La... Read more
This article is based on a paper presented at the recent 17th annual Pan African Media Research Organisation’s (PAMRO) conference that was held in Zimbabwe, near Victoria Falls this year. Th... Read more
Netflix, YouTube, where TV is heading and the African digital consumer are in the line-up and will be explored from 21 to 24 August 2016 at the 17th annual PAMRO conference, which once again... Read more
Sport in SA is an extremely lucrative landscape whether you’re a player, a sponsor, or a fan. Despite the global economic downturn, sponsors and media owners are spending more on sponsorship... Read more
Media intelligence company Kantar Media recently held their global World Audiences Summit in Cape Town. Executives from advertising agencies, broadcasters and television channels around the... Read more
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South Af... Read more
