ES: Taking the Brave New World for granted?
Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...
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Tag: audience measurement
The profile of SA’s high net worth individuals
South Africa’s wealthiest segment are men aged between 40 and 64-years-old. In a new report by audience measurement company, Effective ...
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Reading, readers and readership: PRC all set to measure audiences
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial". ...
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What do we need to measure to build a business case for increased digital investment?
This article is based on a paper presented at the recent 17th annual Pan African Media Research Organisation’s (PAMRO) conference ...
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The African digital consumer and where TV is heading at PAMRO
Netflix, YouTube, where TV is heading and the African digital consumer are in the line-up and will be explored from ...
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Slam dunk! The big business of sports
Sport in SA is an extremely lucrative landscape whether you’re a player, a sponsor, or a fan. Despite the global ...
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