James is a radio futurologist, and is Managing Director of media.info, the media information website.

James has worked in radio since 1989 as an award-winning copywriter, presenter, and internet strategist. In 2001 he joined the original Virgin Radio in London, where he was Digital Media Director: launching the world's first radio smartphone app in March 2005. In 2007 he joined the BBC to work on the BBC iPlayer for radio, achieving a dramatic increase in the service's audio quality, and being part of the team that laid the foundations for the UK Radioplayer. Since leaving the BBC in 2009, he has worked for a variety of businesses, including the receiver manufacturer Pure, UK Radioplayer and Radioplayer Worldwide, Futuri Media, iBiquity, talkSPORT, and a variety of European media companies; helping them focus on the benefits and challenges that new platforms bring to their business.

He is one of the organisers of Next Radio, the UK radio ideas conference each September, and is also on the committee of RadioDays Europe. He writes for publications including his own media.info, AllAccess, Australia's radioinfo.com.au and Radio World International.