Tag: Audit Bureau of Circulations

Worldwide, the biggest challenge for newspapers is to remain relevant in today’s volatile media environment without facing bankruptcy. Revenues in ...

The latest ABCs are out and Gordon Patterson has been studying the figures, among other information, to see what they ...

As we all know the print industry has been under pressure for some time now and when we look at ...

Linda Gibson insists that print media gets a raw deal when it comes to audience measurements and this urgently needs ...

Gordon Patterson, Group MD of the Starcom MediaVest Group (SMG) and Vice Chair of the ABC’s takes a look at ...

Media agencies stress the importance of having an ABC certificate, but are marketers and clients as aware of its role? ...