Tag: brand activation

Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and ...

Glaxo Smith Kline (GSK), who sponsored the Linkin Park concert at the Cape Town Stadium on Wednesday night, have responded ...

Community radio has experienced a tough year as advertisers cut their community budgets to sustain their commercial budgets for TV ...

Global brand agency, The Brand Union, has absorbed Coley Porter Bell (South Africa)  - a company owned by parent company, ...

Experiential marketing, also referred to as activation, is about forging an exciting, relevant and meaningful relationship between a brand and ...

Students, they say, are a fickle bunch. Brand choices change minute-by-minute, day by day. Their choices are extensions of themselves, ...