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Home Tag brand CSI

Tag: brand CSI

Communications

Just don’t do it: Fake CSI damages your brand reputation

by Jennilee Peremore

November 21, 2017

The problem with fake CSI is that it's venal and self-serving, and consumers recognise it. Marketing is not CSI and ...

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Tag: brand CSI

Just don’t do it: Fake CSI damages your brand reputation

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