Branded entertainment: The answer to consumers not watching ads?
I remember having a conversation with an old business partner six years ago about the future of on-demand streaming media ...
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Tag: brand
OLX is number one brand on Facebook in SA
Global online retailer OLX’s South African website, OLX.co.za, has emerged as South Africa’s most popular brand on Facebook. It has ...
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PR as the custodian of brand – why it makes perfect sense
Building a brand is about establishing a positive, desirable perception of a product, person, service or company. And in the ...
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Don’t be fashionably late with your own name
In the words of the famous fashion designer, Coco Chanel, “In order to be irreplaceable, one must always be different”. ...
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The power of online brand awareness
In the world of online the click through rate (CTR) is undoubtably the more tangible measurement of success, and until ...
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A case for embedding digital into the heart of the brand
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of ...
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