Group managing executive of Okuhle Media, Prejlin Naidoo, has moved from a consultancy in the branded content and television space. He's really excited about it. Read more
The third annual Digital Media Africa (and the attendant awards) takes place in Johannesburg on Friday. Under discussion this year are the themes of digital innovation and revenue. Read more
Thanks to millennials, radio in South Africa is alive and well, although terrestrial radio may take a knock from its digital competitors, it’s still a significant player in the greater audio... Read more
Three brand gurus talk branded content, and how to get it just right. Read more
South African marketers have clearly embraced new branded content opportunities. This discipline is certain to grow, as will the understanding of the opportunities and pitfalls. Read more
Advertisers, agencies and publishers are working together to find innovative ways to monetise content, but what happens when native advertising goes horribly wrong? Read more
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