Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance. Read more
The good news is that in this brave new digital world, where everyone can now be a broadcaster and media owner, every brand has the ability to communicate directly with its customers. Read more
Last week I was invited by Primedia Broadcasting to hear the “multi award-winning radio expert, Steve Taylor of Bauer Media UK” discuss how radio can be used to take branded content everywhe... Read more
Group managing executive of Okuhle Media, Prejlin Naidoo, has moved from a consultancy in the branded content and television space. He's really excited about it. Read more
The third annual Digital Media Africa (and the attendant awards) takes place in Johannesburg on Friday. Under discussion this year are the themes of digital innovation and revenue. Read more
Thanks to millennials, radio in South Africa is alive and well, although terrestrial radio may take a knock from its digital competitors, it’s still a significant player in the greater audio... Read more
