The woman behind the numbers
Who is the South African consumer-class woman? She is typically educated, ambitious and financially disciplined, with household income above R10 ...
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Tag: BrandMapp data
South Africa’s consumer-class women are rewriting the rules of modern womanhood
Education drives opportunity: 71% have post-matric qualifications; 39% hold degrees or postgraduate qualifications. Work is the norm: Just 2% are ...
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