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The performance of strong brands were less affected by the 2008 financial crisis and recovered a good two and a half years earlier than the other brands. Read more
This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ranking compared to just one (China Mobile) in 2006. Read more
Every year, global research agency Millward Brown is commissioned by WPP to produce rankings of the world’s top 100 brands. Called the BrandZ Top 100, it uses publicly available financial re... Read more
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