The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation underscored that this is what the BRC delivers. Read more
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
The future belongs to niche and ‘passion’ titles. Controlled distribution and the agility that comes with independence are also prerequisites for publishing success. Read more
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how they access their media. Read more
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and still is. So it was time to update it in light of the new SEM measurements. Read more
