The future belongs to niche and ‘passion’ titles. Controlled distribution and the agility that comes with independence are also prerequisites for publishing success. Read more
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how they access their media. Read more
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and still is. So it was time to update it in light of the new SEM measurements. Read more
Britta Reid set off with an intrepid band of 50 or so media agency personnel, clients and e.tv staff, drawn from across the country, to discover for herself what e.tv's legendary 'Mumbai MBA... Read more
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
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