Digital dependency: Our alarming addiction to smartphones
It is remarkable how speedily the smartphone has extended connectivity and revolutionised life. It is little wonder that it has ...
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Tag: Britta Reid
TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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Branded content: The next Holy Grail?
South African marketers have clearly embraced new branded content opportunities. This discipline is certain to grow, as will the understanding ...
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Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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‘It’s not a radio station, it’s a people business’
Britta Reid attended the 2018 Liberty Radio Awards Conference,aimed at broadcasters, but wonders if it shouldn't have been accessible to ...
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