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It is remarkable how speedily the smartphone has extended connectivity and revolutionised life. It is little wonder that it has ...
Read more'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
Read moreSouth African marketers have clearly embraced new branded content opportunities. This discipline is certain to grow, as will the understanding ...
Read moreThe new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
Read moreThe industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
Read moreBritta Reid attended the 2018 Liberty Radio Awards Conference,aimed at broadcasters, but wonders if it shouldn't have been accessible to ...
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