The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
Changes to radio line-ups often precipitate a great deal of indignation among listeners: they seethe on Twitter and inevitably the print media delightedly pick up on the dissatisfaction. Read more
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market. Read more
The National Association of Broadcasters has just completed a national roadshow sharing the first South African version of The Infinite Dial Study by Edison Research and Triton Digital. Read more
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