Out of home may be the oldest advertising medium, but its strengths remain undiminished in the changing media ecosystem. Read more
With the fluctuating rand and the challenges faced by print media worldwide, it’s clear magazines publishing under licence in South Africa are having a hard time. Read more
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
Changes to radio line-ups often precipitate a great deal of indignation among listeners: they seethe on Twitter and inevitably the print media delightedly pick up on the dissatisfaction. Read more
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
