Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
As chief marketing officers of two of the top five global advertisers, Unilever and Procter & Gamble respectively, Keith Weed and Marc Pritchard are well placed to identify the issues that n... Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
While the overall ABC Q1 2019 results are not too gloomy, numerous more infrequent titles were not required to report, muting the overall picture. There are some examples proving growth rema... Read more
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance. Read more
The fireside chats that preceded this year's Liberty Radio Awards unearthed fascinating insights from 'firestarters' (the young ones) and 'firebrands' (the voices of experience). Read more
