Predictably the initial reaction to the alliance is that of “mismatched case of calculators meets crayons”. Britta Reid analyses the Accenture/Droga5 deal. Read more
Media agencies, servicing clients with media auditors, would do well to initiate discussions around the issue of loadshedding and TV advertising sooner rather than later. Read more
Certainly, there is a sense that our local media agency industry is moving meaningfully forward, and that 2019 will be a year dominated by digital and data developments. Read more
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
While most major category headline results support a narrative of doom and gloom, there are some bright individual exceptions, providing clues to what is needed to succeed in these turbulent... Read more
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
