For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market. Read more
The National Association of Broadcasters has just completed a national roadshow sharing the first South African version of The Infinite Dial Study by Edison Research and Triton Digital. Read more
RAM research by the Broadcast Research Council, now in its sixth year of operation, is still contentious. Here are views on its real value, and what media owners have done to stabilise and g... Read more
With so much viewing choice, are viewers turning to the tried and tested? If audiences default to lean back into comfort viewing, then it has to be the legacy media that have the advantage. Read more
Case studies provide useful insights into what works and give us guidelines for how to build effective campaigns in our ever-evolving world. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.