Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
Despite most magazines in South Africa struggling with circulation numbers, faced with tough times, there are still many positives in the sector. Read more
Understanding of the relevance of traditional media and how digital dovetails to improve ROI is a vital skill in today's converged communications environment. Read more
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of the data, to commit ourselves to getting the best we can out of it. Read more
The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of TV and video. This is what they had to say. Read more
DStv has admitted that "more and more customers are telling us they love to binge-watch box sets on DStv Catch Up and Showmax. It's the way the world is moving…” Read more
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