The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories out of it. This is the next challenge. Read more
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and still is. So it was time to update it in light of the new SEM measurements. Read more
Britta Reid set off with an intrepid band of 50 or so media agency personnel, clients and e.tv staff, drawn from across the country, to discover for herself what e.tv's legendary 'Mumbai MBA... Read more
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction irritating and alienating advertising executions. Read more
Despite most magazines in South Africa struggling with circulation numbers, faced with tough times, there are still many positives in the sector. Read more
Understanding of the relevance of traditional media and how digital dovetails to improve ROI is a vital skill in today's converged communications environment. Read more
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