Tag: Britta Reid

Britta Reid set off with an intrepid band of 50 or so media agency personnel, clients and e.tv staff, drawn ...

Advertising is a vital source of funding and support to many media, so it is curious that they should sanction ...

Despite most magazines in South Africa struggling with circulation numbers, faced with tough times, there are still many positives in ...

Understanding of the relevance of traditional media and how digital dovetails to improve ROI is a vital skill in today's ...

The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...

The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of ...